Arts Rebrand

Branding, Animation, Print

This project reimagines the identity of the Australia Ensemble UNSW, one of the nation’s leading chamber music groups. The new brand balances the Ensemble’s legacy of artistic excellence with a modern, expressive design that connects with contemporary audiences. Centred on the 2026 season theme “Pulse”, the concept captures the rhythm and emotion of the music through mark-making and geometric forms. The visual identity, spanning the logo, poster, and program booklet. This all reflects movement, collaboration, and energy, giving the Ensemble a fresh and cohesive presence across print and digital platforms.

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Architecture of Happiness
This project reimagines Alain de Botton’s The Architecture of Happiness through a contemporary typographic and layout-driven lens. Developed as part of a group study on grids and design systems, the brief focused on exploring structure, hierarchy, and consistency. Our team established a strict visual rule set centred around the use of blue, symbolising calm, clarity, and reflection. This constraint guided every design decision, from the modular grid and typographic rhythm to image placement and negative space. The redesign balances order and emotion, mirroring the book’s themes of harmony between architecture and human experience. The result is a refined, cohesive publication that celebrates structure as a source of aesthetic and emotional connection.